Attached is a jpeg that shows and explains the basics behind making a 3D mock-up of a package design without the use of a 3D application. This is just Illustrator and Photoshop. Now you may say why not just use Modo, Blender, Rhino, Sketch, on-and-on. Well, let me tell you... I took the time to teach myself Modo. It does impressive package 3D's. The learning curve is not too bad. I had a friend with a copy on his laptop and allowed me to borrow it while I learned. So I create

So... What the heck is "kubik", you may find yourself asking. Kubik is actually one of the most interesting, non-packaging gig I have been on. Kubik creates environments. They are primarily events and museums. The cool thing about Kubik is that they are a one stop shop for auto show displays, trade show booths and museum environments. They handle every facet from conception to the actual show itself. Front end is creative 3D, then goes to Design 3D (basically engineering of t

As the transition from home studio to freelance progresses, my acceptance of the fact that this may just be my new normal sets in. I spent about a month or so at Shawk Anthem. Anthem is strictly a packaging studio. Shawk, is actually a production house. Anthem prides itself on creating "clean creative files", and they are very proficient at it. I am not entirely sure about the creative side as I did not see a lot of the creative happening. I was brought in via "The Creative G